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Why you need to optimize your Google My Business Profile

An optimized My Business Profile on Google helps consumers to choose your business over competitors, but there are other benefits to optimizing your Google My Business Profile for effective local marketing.

Improve Engagement

More and more, consumers are entering and exiting Google without going to any other website. Why? Because the information in search results pages themselves is fully answering their questions, resulting in “zero-click searches.” With potentially more consumers interacting with your businesses through your Google Business Profile than your website, you’ll want that profile to be optimized for quality engagement and conversions.

Boost Local Rankings

Google’s algorithm for ranking Business Profiles does not just consider proximity and relevance but also activity and quality of information. Optimizing your Google Business Profile sends these signals to Google to rank you higher in local results. And higher rank, as you know, means
Higher Visibility, Higher Profits™.

Convert More Customers

A regular Google Business Profile alone doesn’t offer much in the way of acquiring customers. They can find out where you are located and read your reviews—if they know to search your business name in the first place. But with an optimized Business Profile through your Google My Business account, consumers can discover you in keyword searches, call you, visit your website, research your products and services, view/contribute FAQs, request a quote, book an appointment, make a reservation, and more. Plus, you can track clicks to your website, appointment, or menu link using UTMs and Google Analytics.


Just like any Google SEO strategy, your Google My Business strategy should center around providing as much quality information about your business as possible, not just in your Business Profile but in the sources that Google uses to populate it—your website, review site profiles, and even your social media accounts.

For a limited time save $100 off our normal price of $129 for Google My Business Profile Optimization. Get your profile optimized by the experts @ LocalRank® for just $29

LocalRank® has done an excellent job of getting my business to come up on top of google searches and have given me great advice on strategies to continue to do better and better with my internet presence!

Dave Loiacano, Owner - Speedy Roo Motorsports

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LocalRank® has been helping local businesses, and multi-location businesses understand and improve their positions in the local search market since 2003. Give us a call today for a FREE Consultation at (303) 390-0325.